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March 21, 2007

Comments

Jeff

Nice job updating the blog, jackass.

Eamon

FUN
I think that loads can be learnt from entrepreneurs such as Ben and Jerry's and their cowmobile (giving away free ice-creams) and lots of other, more subtle and fun things they did. Richard Branson (/Virgin) is another. Building an interesting / fun story around a product / brand such as Reggae Reggae Sauce (sorry, moved on, this has nothing to do with Branson). Inviting people into an interesting story.

SERIOUS
For more 'serious' / technological brands, how about getting brands involved in the development of new technologies / new infrastructures. So that they become embedded in the developments, as opposed to being mere window dressings.

BRAND UTILITY / CREATIVE
Surely one of the important goals for 2008 is to figure out how to marry 'branded utility' with traditional creative advertising. So as to be able to interact with people in a useful as well as a creative (/emotional) way?

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